Publication
Title
Modeling the effectiveness of hourly direct-response radio commercials
Author
Abstract
Language
English
Source (series)
Research paper / UA, Faculty of Applied Economics; 2008,5
Publication
Antwerp : UA, 2008
Full text (open access)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 11.03.2009
Last edited 04.09.2013
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