Modeling the effectiveness of hourly direct-response radio commercials

Publication

Title				Modeling the effectiveness of hourly direct-response radio commercials

Author				Kiygi Calli, Meltem Weverbergh, Marcel Franses, Philip Hans

Language				English

Source (journal)				ERIM report series research in management

Publication				2008

Volume/pages				(2008)

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing

Publication type				Minutes and reports

Subject				Economics

Affiliation				Publications with a UAntwerp address

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Identifier

Creation

11.03.2009

Last edited

07.10.2022

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