Publication
Title
Modeling the effectiveness of hourly direct-response radio commercials
Author
Language
English
Source (journal)
ERIM report series research in management
Publication
2008
Volume/pages
(2008)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 11.03.2009
Last edited 10.07.2013
To cite this reference