Political impression management: how metaphors, sound bites, appearance effectiveness, and personality traits can win elections
Faculty of Social Sciences. Communication Sciences
New York, N.Y.
Journal of political marketing. - New York, N.Y.
, p. 217-238
University of Antwerp
This article introduces the concepts of political impression management and perception politics. It furthermore discusses results from empirical case studies by the authors using experiments and applying recent research models. Three main points of interest will be addressed: sound bites, the effects of appearance in politics, and personality profiles in the media. According to the view of political impression management, politicians and political parties control the impression they make on the audience (De Landtsheer, 2004 De Landtsheer , C. , P. De Vries , and D. Vertessen D . ( 2004 ). Wie maakt op kinderen de beste indruk? Onderzoeksrapport Universiteit Antwerpen. [Exploring children's political impressions. Research Paper University of Antwerp] .). But first and foremost, this article tries to bridge the domain of political impression management with the domain of political marketing. The article concludes with some critical thoughts on the influences between political impression management and democracy.