Title
Abbey Beer Frère-Jacques: copying a Belgian marketing strategy to the French market? Case study Abbey Beer Frère-Jacques: copying a Belgian marketing strategy to the French market? Case study
Author
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
[*]
Subject
Economics
Source (book)
Principles and practice of marketing
ISBN - Hoofdstuk
0077114159
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle