Abbey Beer Frère-Jacques: copying a Belgian marketing strategy to the French market? Case study

Publication

Title				Abbey Beer Frère-Jacques: copying a Belgian marketing strategy to the French market? Case study

Author				van Waterschoot, Walter Gijsbrechts, Els Schamps, Myriam

Language				English

Source (book)				Principles and practice of marketing

Publication				2007

ISBN				0077114159

Volume/pages				(2007) , p. 14

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing

Publication type				H2 Book chapter

Subject				Economics

Affiliation				Publications with a UAntwerp address

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Creation

01.04.2009

Last edited

07.10.2022

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