Publication
Title
Abbey Beer Frère-Jacques: copying a Belgian marketing strategy to the French market? Case study
Author
van Waterschoot, Walter
Gijsbrechts, Els
Schamps, Myriam
Language
English
Source (book)
Principles and practice of marketing
Publication
2007
ISBN
0077114159
Volume/pages
(2007) , p. 14
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Publication type
H2 Book chapter
Subject
Economics
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
01.04.2009
Last edited
07.10.2022
To cite this reference
https://hdl.handle.net/10067/744060151162165141