Title
Business-to-business marketing textbooks: a comparative review Business-to-business marketing textbooks: a comparative review
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
London ,
Subject
Economics
Source (journal)
Journal of business to business marketing. - London
Volume/pages
9(2002) :4 , p. 27-64
ISSN
1051-712X
Carrier
E
Target language
English (eng)