Business-to-business marketing textbooks: a comparative review

Publication

Title				Business-to-business marketing textbooks: a comparative review

Author				Muehlfeld-Kerstan, Katrin Backhaus, Klaus

Language				English

Source (journal)				Journal of business to business marketing. - London

Publication				London : 2002

ISSN				1051-712X

Volume/pages				9 :4 (2002) , p. 27-64

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Publication type				A1 Journal article

Subject				Economics

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Creation

14.04.2009

Last edited

04.03.2024

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