Publication
Title
Consumer perspectives on standardization in international advertising: a student sample
Author
Abstract
Language
English
Source (journal)
Journal of advertising research / Advertising Research Foundation [New York] - New York, N.Y., 1960, currens
Publication
New York, N.Y. : 2001
ISSN
0021-8499
1740-1909 [online]
Volume/pages
41:5(2001), p. 53-61
ISI
000172458900005
Full text (Publisher's DOI)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
External links
Web of Science
Record
Identification
Creation 14.04.2009
Last edited 27.07.2018