Kundenbindung im Industriegütermarketing

Publication

Title				Kundenbindung im Industriegütermarketing

Author				Muehlfeld-Kerstan, K. Backhaus, K. Baumeister, C. Koch, M.

Language				German

Source (book)				Handbuch Kundenbindungsmanagement / Bruhn, M. [edit.]; e.a.

Publication				Wiesbaden : Gabler , 2008

ISBN				9783834905734

Volume/pages				p. 215-248

Edition				6 ed.

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Management

Publication type				H2 Book chapter

Subject				Economics

Affiliation				Publications with a UAntwerp address

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Identifier

Creation

14.04.2009

Last edited

07.10.2022

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