Publication
Title
Kundenbindung im Industriegütermarketing
Author
Muehlfeld-Kerstan, K.
Backhaus, K.
Baumeister, C.
Koch, M.
Language
German
Source (book)
Handbuch Kundenbindungsmanagement / Bruhn, M. [edit.]; e.a.
Publication
Wiesbaden
:
Gabler
,
2008
ISBN
9783834905734
Volume/pages
p. 215-248
Edition
6 ed.
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Management
Publication type
H2 Book chapter
Subject
Economics
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
14.04.2009
Last edited
07.10.2022
To cite this reference
https://hdl.handle.net/10067/749340151162165141