Publication
Title
Kundenbindung im Industriegütermarketing
Author
Muehlfeld-Kerstan, K.
Backhaus, K.
Baumeister, C.
Language
German
Source (book)
Handbuch Kundenbindungsmanagement / Bruhn, M. [edit.]; e.a.
Publication
Wiesbaden
:
Gabler
,
2005
ISBN
9783409522694
Volume/pages
p. 199-228
Edition
5 ed.
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Publication type
H2 Book chapter
Subject
Economics
External links
Record
Identifier
Creation
14.04.2009
Last edited
04.03.2024
To cite this reference
https://hdl.handle.net/10067/749420151162165141