Kundenbindung im Industriegütermarketing

Publication

Title				Kundenbindung im Industriegütermarketing

Author				Muehlfeld-Kerstan, K. Backhaus, K. Baumeister, C.

Language				German

Source (book)				Handbuch Kundenbindungsmanagement / Bruhn, M. [edit.]; e.a.

Publication				Wiesbaden : Gabler , 2003

ISBN				9783409422697

Volume/pages				p. 193-221

Edition				4 ed.

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Publication type				H2 Book chapter

Subject				Economics

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Creation

14.04.2009

Last edited

04.03.2024

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