Publication
Title
Co-opetition and prelaunch in standard-setting for developing technologies
Author
Abstract
Firms faced with the decision of whether to standardize or not prior to introducing a newnetwork technology face a tradeoff: Compatibility improves the technology's chances ofconsumer acceptance, but it also means having to share the resulting profits with othersponsors of the standard. In this paper, we show that even prior to market introduction of anew technology, the timing of decisions is important and that firms have to weigh up thecooperative and competitive elements of pre-market choices. We also show that the option toprecommit to a technology before it is fully developed (as has been the case with theCompact Disc) can be profitable for network technologies
Language
English
Source (series)
CEP discussion paper ; 742
Publication
Munich : Centre for Economic Performance , 2006
ISBN
0-7530-2039-4
UAntwerpen
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Publication type
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Creation 14.04.2009
Last edited 04.03.2024
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