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Title
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Co-opetition and prelaunch in standard-setting for developing technologies
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Author
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Abstract
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| Firms faced with the decision of whether to standardize or not prior to introducing a newnetwork technology face a tradeoff: Compatibility improves the technology's chances ofconsumer acceptance, but it also means having to share the resulting profits with othersponsors of the standard. In this paper, we show that even prior to market introduction of anew technology, the timing of decisions is important and that firms have to weigh up thecooperative and competitive elements of pre-market choices. We also show that the option toprecommit to a technology before it is fully developed (as has been the case with theCompact Disc) can be profitable for network technologies |
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Language
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English
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Source (series)
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CEP discussion paper ; 742
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Publication
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Munich
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Centre for Economic Performance
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2006
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ISBN
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0-7530-2039-4
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