Catch them or loose them: reclame-effectiviteit va interactieve spots op interactieve digitale TV

Publication

Title				Catch them or loose them: reclame-effectiviteit va interactieve spots op interactieve digitale TV

Author				Cauberghe, Verolien De Pelsmacker, Patrick

Language				Dutch

Source (book)				Marketing jaarboek

Publication				Mechelen : 2009

Volume/pages				p. 3-9

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Project info				Interactive digital television and advertising effects.
Publication type				H3 Book chapter

Subject				Economics

Affiliation				Publications with a UAntwerp address

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Identifier

Creation

11.05.2009

Last edited

07.10.2022

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