Title
Incidence and characteristics of brand placement on Belgian prime time television Incidence and characteristics of brand placement on Belgian prime time television
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
Nicosia :University of Nicosia School of Business, [*]
Subject
Economics
Source (book)
Proceedings of the 14th International Conference on Marketing anc Corporate Communication
ISBN - Hoofdstuk
978-9963-634-59-0
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle