Publication
Title
Incidence and characteristics of brand placement on Belgian prime time television
Author
Language
English
Source (book)
Proceedings of the 14th International Conference on Marketing anc Corporate Communication
Publication
Nicosia : University of Nicosia School of Business, 2009
ISBN
978-9963-634-59-0
Volume/pages
p. 233-245
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 11.05.2009
Last edited 12.09.2014
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