Title
Regulatory focus and the impact of Alzheimer's disease health messagesRegulatory focus and the impact of Alzheimer's disease health messages
Author
Faculty/Department
Faculty of Applied Economics
Research group
Marketing
Publication type
conferenceObject
Publication
Nicosia, [*]
Subject
Economics
Source (book)
Proceedings of the 14th International Conference on Marketing and Corporate Communication
ISBN - Hoofdstuk
978-9963-634-59-0
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle