Publication
Title
Extension attitude and feedback effects in response to extension advertising: the moderating role of product and brand symbolism
Author
Language
English
Source (book)
Proceedings of the 14th International Conference on Marketing and Corporate Communication
Publication
Nicosia : University of Nicosia School of Business, 2009
ISBN
978-9963-634-59-0
Volume/pages
p. 495-497
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 11.05.2009
Last edited 12.09.2014
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