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Title
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Extension attitude and feedback effects in response to extension advertising: the moderating role of product and brand symbolism
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Author
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Language
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English
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Source (book)
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Proceedings of the 14th International Conference on Marketing and Corporate Communication
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Publication
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Nicosia
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University of Nicosia School of Business
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2009
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ISBN
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978-9963-634-59-0
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Volume/pages
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p. 495-497
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