Publication
Title
Effective advertising and branding strategies for new product introductions
Author
Language
English
Source (series)
Proefschrift / UA, Faculteit Toegepaste Economische Wetenschappen ; 2009:9
Publication
Antwerp : 2009
Volume/pages
163 p.
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 18.05.2009
Last edited 23.12.2015
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