Effective advertising and branding strategies for new product introductions

Publication

Title				Effective advertising and branding strategies for new product introductions

Author				Dens, Nathalie

Language				English

Source (series)				Proefschrift / UA, Faculteit Toegepaste Economische Wetenschappen ; 2009:9

Publication				Antwerp : 2009

Volume/pages				163 p.

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Publication type				Doctoral thesis

Subject				Economics

Affiliation				Publications with a UAntwerp address

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Creation

18.05.2009

Last edited

07.10.2022

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