Title
Effective advertising and branding strategies for new product introductions
Author
Faculty/Department
Faculty of Applied Economics
Publication type
doctoralThesis
Publication
Antwerp , [*]
Subject
Economics
Source (series)
Proefschrift / UA, Faculteit Toegepaste Economische Wetenschappen ; 2009:9
Volume/pages
163 p.,
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle