Title
The marketing mix: a helicopter view The marketing mix: a helicopter view
Author
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
London :Sage, [*]
Subject
Economics
Source (book)
Marketing theory / Baker, Michael J. [edit.]
ISBN
978-1-84920-465-1
vabb
c:vabb:287474
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle