The marketing mix: a helicopter view

Publication

Title				The marketing mix: a helicopter view

Author				van Waterschoot, Walter Foscht, Thomas

Language				English

Source (book)				Marketing theory / Baker, Michael J. [edit.]

Publication				London : Sage , 2010

ISBN				978-1-84920-465-1

Volume/pages				p. 185-208

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Publication type				H1 Book chapter

Subject				Economics

Affiliation				Publications with a UAntwerp address

External links

VABB-SHW

Record

Identifier

Creation

15.06.2009

Last edited

04.03.2024

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