Publication
Title
The marketing mix: a helicopter view
Author
Language
English
Source (book)
Marketing theory / Baker, Michael J. [edit.]
Publication
London : Sage, 2010
ISBN
978-1-84920-465-1
Volume/pages
p. 185-208
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
Record
Identification
Creation 15.06.2009
Last edited 11.12.2015
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