Title
Issue ownership stability and change: how political parties claim and maintain issues through media appearances Issue ownership stability and change: how political parties claim and maintain issues through media appearances
Author
Faculty/Department
Faculty of Social Sciences. Political Sciences
Publication type
article
Publication
London ,
Subject
Politics
Source (journal)
Political communication. - London, 1992, currens
Volume/pages
26(2009) :2 , p. 153-172
ISSN
1058-4609
1091-7675
ISI
000266030900003
Carrier
E
Target language
English (eng)
Full text (Publishers DOI)
Affiliation
University of Antwerp
Abstract
Drawing on a large-scale online experiment embedded in an electoral survey in Belgium, this study tests whether issue ownership is, rather than a stable condition, a dynamic process that can be manipulated by an experimental stimulus. Five thousand subjects were confronted with an embedded fake TV-news item in which the five leaders of the main Belgian parties offered their parties' stance on six issues. We find that issue ownership is a dynamic process and that news exposure leads to significant shifts in issue ownership. Especially on issues that are not owned by any party, a communicative performance by the party leader can make a difference. Regarding preowned issues, the effect is conditional; it depends on the balance of the news item.
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