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Title
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Issue ownership stability and change: how political parties claim and maintain issues through media appearances
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Author
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Abstract
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| Drawing on a large-scale online experiment embedded in an electoral survey in Belgium, this study tests whether issue ownership is, rather than a stable condition, a dynamic process that can be manipulated by an experimental stimulus. Five thousand subjects were confronted with an embedded fake TV-news item in which the five leaders of the main Belgian parties offered their parties' stance on six issues. We find that issue ownership is a dynamic process and that news exposure leads to significant shifts in issue ownership. Especially on issues that are not owned by any party, a communicative performance by the party leader can make a difference. Regarding preowned issues, the effect is conditional; it depends on the balance of the news item. |
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Language
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English
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Source (journal)
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Political communication. - London, 1992, currens
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Publication
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London
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2009
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ISSN
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1058-4609
[print]
1091-7675
[online]
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DOI
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10.1080/10584600902850718
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Volume/pages
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26
:2
(2009)
, p. 153-172
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ISI
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000266030900003
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Full text (Publisher's DOI)
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