Publication
Title
Econometric analysis of the impact of marketing communication spots (Belgium)
Author
Kiygi Calli, Meltem
Weverbergh, Marcel
De Pelsmacker, Patrick
Language
English
Source (series)
Research report / UA, Faculty of Applied Economics
Publication
Antwerp
:
2006
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Publication type
Minutes and reports
Subject
Economics
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
23.06.2009
Last edited
07.10.2022
To cite this reference
https://hdl.handle.net/10067/770860151162165141