Econometric analysis of the impact of marketing communication spots (Belgium)

Publication

Title				Econometric analysis of the impact of marketing communication spots (Belgium)

Author				Kiygi Calli, Meltem Weverbergh, Marcel De Pelsmacker, Patrick

Language				English

Source (series)				Research report / UA, Faculty of Applied Economics

Publication				Antwerp : 2006

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing

Publication type				Minutes and reports

Subject				Economics

Affiliation				Publications with a UAntwerp address

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Creation

23.06.2009

Last edited

07.10.2022

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