Publication
Title
Remembering the brand and the message: the moderating influence of advertising strategy, branding strategy, and product involvement on brand and USP recall
Author
Language
English
Source (book)
Research in advertising: message, medium and context / Pelsmacker, de, P. [edit.]; e.a.
Publication
Antwerpen : Garant, 2009
ISBN
978-90-441-2387-6
Volume/pages
p. 53-62
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 15.07.2009
Last edited 11.12.2015
To cite this reference