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Title
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Remembering the brand and the message: the moderating influence of advertising strategy, branding strategy, and product involvement on brand and USP recall
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Author
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Language
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English
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Source (book)
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Research in advertising: message, medium and context / Pelsmacker, de, P. [edit.]; e.a.
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Publication
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Antwerpen
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Garant
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2009
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ISBN
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978-90-441-2387-6
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Volume/pages
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p. 53-62
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