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Title
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Smells like me: personality and perfume choice
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Author
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Abstract
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| Based on a database with actual purchases and a survey with 348 subjects, the link between personality and perfume choice is studied, using the Big Five personality structure for the actual self as well as the ideal-self personality. Results of correspondence analyses and discriminant analyses show that only a weak relationship exists between perfume choice and the actual self, and that there appears to be no support for a relationship between the ideal self and perfume choice. |
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Language
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English
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Source (journal)
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International journal of market research. - London, 2000, currens
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Publication
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London
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2009
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ISSN
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1470-7853
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Volume/pages
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51
:4
(2009)
, p. 465-480
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ISI
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000267925700005
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Full text (Publisher's DOI)
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