Publication
Title
Smells like me: personality and perfume choice
Author
Abstract
Based on a database with actual purchases and a survey with 348 subjects, the link between personality and perfume choice is studied, using the Big Five personality structure for the actual self as well as the ideal-self personality. Results of correspondence analyses and discriminant analyses show that only a weak relationship exists between perfume choice and the actual self, and that there appears to be no support for a relationship between the ideal self and perfume choice.
Language
English
Source (journal)
International journal of market research. - London, 2000, currens
Publication
London : 2009
ISSN
1470-7853
Volume/pages
51:4(2009), p. 465-480
ISI
000267925700005
Full text (Publisher's DOI)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 25.08.2009
Last edited 02.08.2017
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