Title
Smells like me: personality and perfume choice Smells like me: personality and perfume choice
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
London ,
Subject
Economics
Source (journal)
International journal of market research. - London, 2000, currens
Volume/pages
51(2009) :4 , p. 465-480
ISSN
1470-7853
ISI
000267925700005
Carrier
E
Target language
English (eng)
Full text (Publishers DOI)
Affiliation
University of Antwerp
Abstract
Based on a database with actual purchases and a survey with 348 subjects, the link between personality and perfume choice is studied, using the Big Five personality structure for the actual self as well as the ideal-self personality. Results of correspondence analyses and discriminant analyses show that only a weak relationship exists between perfume choice and the actual self, and that there appears to be no support for a relationship between the ideal self and perfume choice.
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