|
Title
|
|
|
|
Smells like me: personality and perfume choice
|
|
|
Author
|
|
|
|
|
|
|
Abstract
|
|
|
|
| Based on a database with actual purchases and a survey with 348 subjects, the link between personality and perfume choice is studied, using the Big Five personality structure for the actual self as well as the ideal-self personality. Results of correspondence analyses and discriminant analyses show that only a weak relationship exists between perfume choice and the actual self, and that there appears to be no support for a relationship between the ideal self and perfume choice. |
|
|
|
Language
|
|
|
|
English
|
|
|
Source (journal)
|
|
|
|
International journal of market research. - London, 2000, currens
|
|
|
Publication
|
|
|
|
London
:
2009
|
|
|
ISSN
|
|
|
|
1470-7853
|
|
|
DOI
|
|
|
|
10.2501/S1470785309200682
|
|
|
Volume/pages
|
|
|
|
51
:4
(2009)
, p. 465-480
|
|
|
ISI
|
|
|
|
000267925700005
|
|
|
Full text (Publisher's DOI)
|
|
|
|
|
|