Title
Me TV: towards changing TV viewing practices? Me TV: towards changing TV viewing practices?
Author
Faculty/Department
Faculty of Social Sciences. Communication Sciences
Publication type
conferenceObject
Publication
New York, N.Y. :Assoc Computing Machinery, [*]
Subject
Sociology
Computer. Automation
Source (book)
EUROITV'09: proceedings of the Seventh European Interactive Television Conference, June 3-5, 2009, Leuven, Belgium
ISBN - Hoofdstuk
978-1-60558-340-2
ISI
000267984000035
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Abstract
Processes of digitalization and convergence have detached television content from the television screen. Nowadays, viewers choose what, when, where and on which screen they want to watch. This study uses empirical audience research to explore the impact of these alternative routes for consumption of TV content on viewers' viewing patterns. The results show that almost all respondents adjust the broadcasting schedule to their own needs. Concerning the content, series are the programs most likely to be time-shifted. Shifting the screen to watch television on PC does not often happen. Viewers do not think it is nowadays more difficult to talk about TV programs, except for international series. Generally, TV is still perceived as a lean-back medium.
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Handle