Publication
Title
Me TV: towards changing TV viewing practices?
Author
Abstract
Processes of digitalization and convergence have detached television content from the television screen. Nowadays, viewers choose what, when, where and on which screen they want to watch. This study uses empirical audience research to explore the impact of these alternative routes for consumption of TV content on viewers' viewing patterns. The results show that almost all respondents adjust the broadcasting schedule to their own needs. Concerning the content, series are the programs most likely to be time-shifted. Shifting the screen to watch television on PC does not often happen. Viewers do not think it is nowadays more difficult to talk about TV programs, except for international series. Generally, TV is still perceived as a lean-back medium.
Language
English
Source (book)
EUROITV'09: proceedings of the Seventh European Interactive Television Conference, June 3-5, 2009, Leuven, Belgium
Publication
New York, N.Y. : Assoc Computing Machinery, 2009
ISBN
978-1-60558-340-2
Volume/pages
p. 219-222
ISI
000267984000035
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 26.08.2009
Last edited 27.06.2017
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