Publication
Title
Advertising for extensions: moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
Author
Abstract
Language
English
Source (journal)
Marketing letters. - Dordrecht
Publication
Dordrecht : 2010
ISSN
0923-0645
Volume/pages
21:2(2010), p. 175-189
ISI
000276745100006
Full text (Publisher's DOI)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 28.08.2009
Last edited 05.07.2018
To cite this reference