Brand placement in Belgium and US-made programs on Belgian television

Publication

Title				Brand placement in Belgium and US-made programs on Belgian television

Author				Wouters, M. De Pelsmacker, P.

Language				English

Source (book)				Proceedings of the annual AAA Conference

Publication				Cincinnati, Ohio : 2009

ISBN				0-931030-32-3

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing

Publication type				P3 Proceeding

Subject				Economics

Affiliation				Publications with a UAntwerp address

External links

Record

Identifier

Creation

01.09.2009

Last edited

17.06.2024

To cite this reference