Publication
Title
Brand placement in Belgium and US-made programs on Belgian television
Author
Wouters, M.
De Pelsmacker, P.
Language
English
Source (book)
Proceedings of the annual AAA Conference
Publication
Cincinnati, Ohio
:
2009
ISBN
0-931030-32-3
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Publication type
P3 Proceeding
Subject
Economics
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
01.09.2009
Last edited
07.10.2022
To cite this reference
https://hdl.handle.net/10067/778350151162165141