Publication
Title
Brand placement practices in programs produced in Belgium and the US
Author
Language
English
Source (book)
Proceedings of the 8th International Conference on Research in Advertising (ICORIA)
CD-ROM
Publication
Klagenfurt : Alpen-Adria University Klagenfurt, 2009
ISBN
978-3-200-01556-2
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 01.09.2009
Last edited 12.09.2014
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