Publication
Title
The impact of modality, prominence and plot connection on attitude and purchase intention towards brands placed in movies
Author
Language
English
Source (book)
Proceedings of the 8th International Conference on Research in Advertising (ICORIA)
CD-ROM
Publication
Klagenfurt : Alpen-Adria University Klagenfurt, 2009
ISBN
978-3-200-01556-2
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 01.09.2009
Last edited 12.09.2014
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