Title
The impact of modality, prominence and plot connection on attitude and purchase intention towards brands placed in movies The impact of modality, prominence and plot connection on attitude and purchase intention towards brands placed in movies
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
Klagenfurt :Alpen-Adria University Klagenfurt, [*]
Subject
Sociology
Source (book)
Proceedings of the 8th International Conference on Research in Advertising (ICORIA)
CD-ROM
ISBN - Hoofdstuk
978-3-200-01556-2
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle