Title
The impact of modality, prominence and plot connection on attitude and purchase intention towards brands placed in movies
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
Klagenfurt :Alpen-Adria University Klagenfurt, [*]
Subject
Sociology
Source (book)
Proceedings of the 8th International Conference on Research in Advertising (ICORIA)
CD-ROM
ISBN - Hoofdstuk
978-3-200-01556-2
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle