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Title
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The effect of prime, frame and dead-relatedness in threat appeals on ad evoked fear and message credibility
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Author
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Language
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English
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Source (book)
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Proceedings of the 8th International Conference on Research in Advertising (ICORIA)
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Publication
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Klagenfurt
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Alpen-Adria University Klagenfurt
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2009
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ISBN
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978-3-200-01556-2
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