Title
The effect of prime, frame and dead-relatedness in threat appeals on ad evoked fear and message credibilityThe effect of prime, frame and dead-relatedness in threat appeals on ad evoked fear and message credibility
Author
Faculty/Department
Faculty of Applied Economics
Research group
Marketing
Publication type
conferenceObject
Publication
Klagenfurt :Alpen-Adria University Klagenfurt, [*]
Subject
Sociology
Source (book)
Proceedings of the 8th International Conference on Research in Advertising (ICORIA)
ISBN - Hoofdstuk
978-3-200-01556-2
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle