Political knowledge and the sensibility to candidate image
Faculty of Social Sciences. Communication Sciences
New York, N.Y.
Journal of political marketing. - New York, N.Y.
University of Antwerp
Several research domains granted serious attention to the study of political attitudes, their consequences, and instigators. Education, social status, and occupation variables have played a significant role within these studies. Numerous scholars eagerly turned to political knowledge as an indicator for political attitudes focusing on the cognitions underlying these attitudes. The modernization of politics turned the emphasis from well considered and traditional opinions to personality based impressions or cues as major instigators of political. This article aims to combine aspects of candidate image and political knowledge research. By confronting the levels of political knowledge with the impact of candidate images the presumed connection between the influences of political indifference and image supremacy can be studied.