Title
Broadcasting rights and competitive balance in European soccer Broadcasting rights and competitive balance in European soccer
Author
Faculty/Department
Faculty of Applied Economics
Publication type
report
Publication
Antwerp :UA, [*]
Subject
Economics
Source (series)
Research paper / UA, Faculty of Applied Economics ; 2009:9
Volume/pages
25 p.,
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Abstract
Collective sales of media rights are a common practice in sports leagues. Proponents of the system claim that it is a necessary tool for the maintenance of competitive balance. In this empirical paper, I argue that, in European soccer, collective sales do not increase competitive balance as compared to individual sales. Secondly, I demonstrate the negative effect of the UEFA Champions League on competitive balance. Finally, I illustrate the beneficial effect of a larger market size and a more equal distribution of drawing power. These results shed new light on antitrust and solidarity policies in the sports industry.
Full text (open access)
https://repository.uantwerpen.be/docman/irua/2695ca/84bb5041.pdf
Handle