Title
The integration and compatibility of sponsorship practice with corporate and marketing communication strategy: cases The integration and compatibility of sponsorship practice with corporate and marketing communication strategy: cases
Author
Faculty/Department
Faculty of Applied Economics
Publication type
report
Publication
Antwerpen :UFSIA, [*]
Source (series)
Working paper / UFSIA, Departement Bedrijfseconomie , 208
Volume/pages
42 p.,
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle