Publication
Title
The integration and compatibility of sponsorship practice with corporate and marketing communication strategy: cases
Author
Language
English
Source (series)
Working paper / UFSIA, Departement Bedrijfseconomie , 208
Publication
Antwerpen : UFSIA, 1994
Volume/pages
42 p.
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 10.07.2013
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