Title
One nation, one audience? Ethnic diversity on and in front of Flemish TV One nation, one audience? Ethnic diversity on and in front of Flemish TV
Author
Faculty/Department
Faculty of Social Sciences. Communication Sciences
Publication type
article
Publication
Subject
Economics
Source (journal)
Quotidian: Dutch journal for the study of everyday life
Quotidian : Dutch Journal for the Study of Everyday Life
Volume/pages
1(2009) :1
ISSN
1879-534X
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Abstract
This paper discusses representations of ethnic diversity in TV fiction and their reception by ethnic majority and minority audiences in everyday life. Focusing on the case of Flanders (Belgium), twelve focus groups with young viewers from six different ethnic backgrounds are used to investigate oppositions between us and them. The findings disclose strong similarities between ethnic majority and minority groups as well as differences within them. American fiction is generally preferred, also regarding the representation of ethnic diversity which is less self-evident in Flemish fiction. Overall, this research confirms the need to deconstruct the notion of one homogeneous Flemish nation and its sharp opposition to ethnic others
E-info
http://www.quotidian.nl/vol01/nr01/a04
Handle