Consumer attitudes and recall for advertisements for new brands and extentions

Publication

Title				Consumer attitudes and recall for advertisements for new brands and extentions

Author				Dens, Nathalie De Pelsmacker, Patrick

Language				English

Source (journal)				Transfer: Werbeforschung & Praxis

Publication				2009

Volume/pages				55 :4 (2009) , p. 6-21

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing

Publication type				A1 Journal article

Subject				Economics

Affiliation				Publications with a UAntwerp address

External links

VABB-SHW

Record

Identifier

Creation

28.01.2010

Last edited

07.10.2022

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