Title
Consumer attitudes and recall for advertisements for new brands and extentions
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
Subject
Economics
Source (journal)
Transfer: Werbeforschung & Praxis
Volume/pages
55(2009) :4 , p. 6-21
ISSN
1436-789X
vabb
c:vabb:268711
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle