Publication
Title
Consumer attitudes and recall for advertisements for new brands and extentions
Author
Dens, Nathalie
De Pelsmacker, Patrick
Language
English
Source (journal)
Transfer: Werbeforschung & Praxis
Publication
2009
Volume/pages
55 :4 (2009) , p. 6-21
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Publication type
A1 Journal article
Subject
Economics
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
This title in VABB-SHW
Record
Identifier
Creation
28.01.2010
Last edited
07.10.2022
To cite this reference
https://hdl.handle.net/10067/802460151162165141