Publication
Title
Consumer attitudes and recall for advertisements for new brands and extentions
Author
Language
English
Source (journal)
Transfer: Werbeforschung & Praxis
Publication
2009
Volume/pages
55:4(2009), p. 6-21
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
Record
Identification
Creation 28.01.2010
Last edited 11.12.2015
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