Publication
Title
Attitudes toward the extension and parent brand in response to extension advertising
Author
Abstract
Language
English
Source (journal)
Journal of business research. - New York
Publication
New York : 2010
ISSN
0148-2963
Volume/pages
63:11(2010), p. 1237-1244
ISI
000283898700019
Full text (Publisher's DOI)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 28.01.2010
Last edited 18.08.2018
To cite this reference