Publication
Title
Simultaneous exposure to a program and advertising content in an interactive context: perceptual and semantic interference and reinforcement
Author
Abstract
Language
English
Source (journal)
Journal of business research. - New York
Publication
New York : 2010
ISSN
0148-2963
Volume/pages
63(2010), p. 972-978
ISI
000281413800009
Full text (Publisher's DOI)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 12.02.2010
Last edited 19.05.2018
To cite this reference