Publication
Title
Advergames: the impact of brand prominence and game repetition on brand responses
Author
Abstract
Language
English
Source (journal)
The journal of advertising. - Clemson, S.C., 1972, currens
Publication
Clemson, S.C. : 2010
ISSN
0091-3367 [print]
1557-7805 [online]
Volume/pages
39:1(2010), p. 5-18
ISI
000275634600001
Full text (Publisher's DOI)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
E-info
Record
Identification
Creation 07.04.2010
Last edited 08.07.2018
To cite this reference