Publication
Title
Advertising research: message, medium, and context
Author
De Pelsmacker, Patrick [edit.]
Dens, Nathalie [edit.]
Language
English
Publication
Antwerpen
:
Garant
,
2009
ISBN
978-90-441-2387-6
Volume/pages
392 p.
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Publication type
ME2 Book as editor or co-editor
Subject
Economics
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
19.04.2010
Last edited
07.10.2022
To cite this reference
https://hdl.handle.net/10067/818500151162165141