Title
Advertising research: message, medium, and contextAdvertising research: message, medium, and context
Editor
De Pelsmacker, Patrick
Dens, Nathalie
Faculty/Department
Faculty of Applied Economics
Research group
Marketing
Publication type
book
Publication
Antwerpen :Garant, [*]
Subject
Economics
Volume/pages
392 p.
ISBN
978-90-441-2387-6
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle