Advertising research: message, medium, and context

Publication

Title				Advertising research: message, medium, and context

Author				De Pelsmacker, Patrick [edit.] Dens, Nathalie [edit.]

Language				English

Publication				Antwerpen : Garant , 2009

ISBN				978-90-441-2387-6

Volume/pages				392 p.

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing

Publication type				ME2 Book as editor or co-editor

Subject				Economics

Affiliation				Publications with a UAntwerp address

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Record

Identifier

Creation

19.04.2010

Last edited

07.10.2022

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