Title
Advertising for extensions with moderate quality and/or fit: get the right focus
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
S.l. , [*]
Subject
Economics
Source (book)
Proceedings of the Australian and New Zealand Marketing Academy Conference, Melbourne, Australia
ISBN - Hoofdstuk
1 86308 158 5
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle