Advertising for extensions with moderate quality and/or fit: get the right focus

Publication

Title				Advertising for extensions with moderate quality and/or fit: get the right focus

Author				Dens, Nathalie De Pelsmacker, Patrick

Language				English

Source (book)				Proceedings of the Australian and New Zealand Marketing Academy Conference, Melbourne, Australia

Publication				S.l. : 2009

ISBN				1 86308 158 5

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Publication type				P3 Proceeding

Subject				Economics

Affiliation				Publications with a UAntwerp address

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Creation

19.04.2010

Last edited

07.10.2022

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