Publication
Title
How advertising strategy effects brand and USP recall for new brands and extensions
Author
Abstract
Language
English
Source (journal)
International journal of advertising. - London
Publication
London : 2010
ISSN
0265-0487
1759-3948 [online]
Volume/pages
29:2(2010), p. 165-194
ISI
000277849500002
Full text (Publisher's DOI)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 09.06.2010
Last edited 06.12.2018
To cite this reference