Title
Visual and verbal appeals in advertising for new brands and line extensions Visual and verbal appeals in advertising for new brands and line extensions
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
Madrid , [*]
Subject
Economics
Source (book)
Proceedings of the 9the International Conference on Research in advertising (ICORIA)
CD-ROM
ISBN - Hoofdstuk
9788473567053
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle