Publication
Title
Visual and verbal appeals in advertising for new brands and line extensions
Author
Language
English
Source (book)
Proceedings of the 9the International Conference on Research in advertising (ICORIA)
CD-ROM
Publication
Madrid : 2010
ISBN
9788473567053
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 29.06.2010
Last edited 12.09.2013
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