The employer mobility plans: benefits, acceptability and effectiveness
Faculty of Applied Economics
Lisbon , 2010
General proceedings of the 12th WCTR, July 11-15, 2010, Lisbon, Portugal
University of Antwerp
Companies bring a growing attention to the home-to-work journeys of their workers. As an important initiator of travels, they have been encouraged by the authorities to cooperate in order to reduce the negative impacts of car traffic. Employer Mobility Plans (EMPs) have been implemented in a growing number of companies in recent years. These plans represent opportunities to achieve business objectives. Despite important research on commuting traffic, only few papers cope with EMPs. With the help of a survey among Employees Transport Co-ordinators (ETCs), the aim of this paper is to evaluate the effectiveness and the acceptability of the policy measures included in the EMPs and to assess their benefits at the company level. The preliminary results show that the companies are particularly motivated by the operational benefits an EMP can generate. Even companies that considered EMPs as a constraint have found indirect operational benefits to their implementations. Among these indirect impacts, the ETCs often cited the improvement of the mood of the employees and of the positive image of the company. These results also show that the policy measures are perceived as effective and well accepted by both employees and employers. The EMPs appear thus to be useful to provide social and operational benefits to the companies.