Wie is bang van fear appeals? Angstprikkels in sociale marketing

Publication

Title				Wie is bang van fear appeals? Angstprikkels in sociale marketing

Author				De Pelsmacker, Patrick

Language				Dutch

Source (series)				SWOCC ; 53

Publication				Amsterdam : 2010

ISBN				978-90-76802-53-4

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Publication type				MA2 Book as author

Subject				Economics

Affiliation				Publications with a UAntwerp address

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Identifier

Creation

08.09.2010

Last edited

07.10.2022

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