Publication
Title
Wie is bang van fear appeals? Angstprikkels in sociale marketing
Author
De Pelsmacker, Patrick
Language
Dutch
Source (series)
SWOCC ; 53
Publication
Amsterdam
:
2010
ISBN
978-90-76802-53-4
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Publication type
MA2 Book as author
Subject
Economics
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.09.2010
Last edited
07.10.2022
To cite this reference
https://hdl.handle.net/10067/837780151162165141