Title
Wie is bang van fear appeals? Angstprikkels in sociale marketing Wie is bang van fear appeals? Angstprikkels in sociale marketing
Author
Faculty/Department
Faculty of Applied Economics
Publication type
book
Publication
Amsterdam , [*]
Subject
Economics
Source (series)
SWOCC ; 53
ISBN
978-90-76802-53-4
Carrier
E
Target language
Dutch (dut)
Affiliation
University of Antwerp
Handle