Title
The impact of modality, prominence and plot connection on attitude and purchase intention towards brands placed in movies
Author
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
Wiesbaden :Gabler, [*]
Subject
Economics
Source (book)
Advances in advertising research; 1: Cutting edge international research / Terlutter, R. [edit.]; et al.
ISBN - Hoofdstuk
9783834921116
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle