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Title
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The impact of modality, prominence and plot connection on attitude and purchase intention towards brands placed in movies
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Author
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Language
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English
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Source (book)
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Advances in advertising research; 1: Cutting edge international research / Terlutter, R. [edit.]; et al.
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Publication
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Wiesbaden
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Gabler
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2010
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ISBN
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9783834921116
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Volume/pages
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p. 347-632
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