Title
The impact of modality, prominence and plot connection on attitude and purchase intention towards brands placed in movies The impact of modality, prominence and plot connection on attitude and purchase intention towards brands placed in movies
Author
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
Wiesbaden :Gabler, [*]
Subject
Economics
Source (book)
Advances in advertising research; 1: Cutting edge international research / Terlutter, R. [edit.]; et al.
ISBN - Hoofdstuk
9783834921116
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle