Publication
Title
The impact of modality, prominence and plot connection on attitude and purchase intention towards brands placed in movies
Author
Language
English
Source (book)
Advances in advertising research; 1: Cutting edge international research / Terlutter, R. [edit.]; et al.
Publication
Wiesbaden : Gabler, 2010
ISBN
9783834921116
Volume/pages
p. 347-632
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.09.2010
Last edited 11.12.2015
To cite this reference