Title
Impact of treat appeals on ad evoked fear and message credibility: the role of prime, frame and dead relatedness
Author
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
Wiesbaden :Gable, [*]
Subject
Economics
Source (book)
Advances in advertising research; 1: Cutting edge international research / Terlutter, R. [edit.]; et al.
ISBN - Hoofdstuk
9783834921116
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle