Publication
Title
Impact of treat appeals on ad evoked fear and message credibility: the role of prime, frame and dead relatedness
Author
Language
English
Source (book)
Advances in advertising research; 1: Cutting edge international research / Terlutter, R. [edit.]; et al.
Publication
Wiesbaden : Gable, 2010
ISBN
9783834921116
Volume/pages
p. 97-110
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.09.2010
Last edited 11.12.2015
To cite this reference