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Title
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Impact of treat appeals on ad evoked fear and message credibility: the role of prime, frame and dead relatedness
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Author
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Language
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English
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Source (book)
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Advances in advertising research; 1: Cutting edge international research / Terlutter, R. [edit.]; et al.
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Publication
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Wiesbaden
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Gable
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2010
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ISBN
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9783834921116
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Volume/pages
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p. 97-110
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