Publication
Title
Consumer responses to different advertising appeals for new products: the moderating influence of branding strategy and product category involvement
Author
Abstract
Language
English
Source (journal)
Journal of brand management. - Londen
Publication
Londen : 2010
ISSN
1350-231X
Volume/pages
18:1(2010), p. 50-65
Full text (Publisher's DOI)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
Record
Identification
Creation 08.09.2010
Last edited 22.11.2016
To cite this reference