Publication
Title
The effectiveness of telescopic ads delivered via interactive digital television: the impact of the amount of infomation and the level of interactivity on brand responses
Author
Abstract
Language
English
Source (journal)
Journal of interactive marketing. - New York
Publication
New York : 2010
ISSN
1094-9968
Volume/pages
24:4(2010), p. 297-308
ISI
000284673600004
Full text (Publisher's DOI)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 08.09.2010
Last edited 02.08.2018
To cite this reference