Title
Impact of congruency and time pressure during simultaneous exposure to a program and an interactive advertisement Impact of congruency and time pressure during simultaneous exposure to a program and an interactive advertisement
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
[*]
Subject
Economics
Source (book)
Proceedings of the 9th International Conference on Research in Advertising (Icoria) Madrid, 2010
CD-ROM
ISBN - Hoofdstuk
9788473567053
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle