Publication
Title
Impact of congruency and time pressure during simultaneous exposure to a program and an interactive advertisement
Author
Language
English
Source (book)
Proceedings of the 9th International Conference on Research in Advertising (Icoria) Madrid, 2010
CD-ROM
Publication
2010
ISBN
9788473567053
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.09.2010
Last edited 12.09.2013
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