Balance and sequence in online reviews: the wrap effect

Publication

Title				Balance and sequence in online reviews: the wrap effect

Author				Purnawirawan, N. De Pelsmacker, P. Dens, N.

Language				English

Source (book)				Proceedings of the 9th International Conference on Research in Advertising (Icoria) Madrid, 2010

Publication				2010

ISBN				9788473567053

Note				CD-ROM

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Publication type				P3 Proceeding

Subject				Economics

Affiliation				Publications with a UAntwerp address

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Creation

08.09.2010

Last edited

07.10.2022

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