Title
Effects of positive politeness in business letters Effects of positive politeness in business letters
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
Amsterdam ,
Subject
Linguistics
Source (journal)
JOURNAL OF PRAGMATICS
Journal of pragmatics: an interdisciplinary quarterly of language studies. - Amsterdam
Volume/pages
42(2010) :9 , p. 2531-2548
ISSN
0378-2166
ISI
000279546000014
Carrier
E
Target language
English (eng)
Full text (Publishers DOI)
Affiliation
University of Antwerp
Abstract
Brown and Levinson's (1987) typology of politeness strategies, derived from the basic wants of a model person, leaves the question unanswered as to what extent these strategies are perceived and evaluated as contributions to the quality of communication. In this paper, we will discuss the effects of adding and combining positive politeness strategies to letters denying claims to policy holders. The combined results of two experiments offer a clear picture: Give Reasons has a positive effect on the evaluation of the letter, while two other strategies have no effect at all. Theoretical implications are discussed, as is the use of experimentation in politeness research.
E-info
https://repository.uantwerpen.be/docman/iruaauth/0ff212/edb684e5e75.pdf
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