Social virtual communities: members' benefits and their impact on word-of-mouth

Publication

Title				Social virtual communities: members' benefits and their impact on word-of-mouth

Author				Lievens, Annouk Mahr, Dominik

Language				English

Source (book)				Proceedings of the European Marketing Academy Conference, Copenhagen, Denmark, June 1-4, 2010

Publication				Copenhagen : 2010

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Publication type				P3 Proceeding

Subject				Economics

Affiliation				Publications with a UAntwerp address

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Identifier

Creation

28.10.2010

Last edited

07.10.2022

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