Publication
Title
The value of customer co-creation during the innovation process
Author
Mahr, D.
Lievens, A.
Blazevic, V.
Language
English
Source (book)
Proceedings of the European Marketing Academy Conference, Copenhagen, Denmark, June 1-4, 2010
Publication
Cpoenhagen
:
2010
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Publication type
P3 Proceeding
Subject
Economics
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
28.10.2010
Last edited
07.10.2022
To cite this reference
https://hdl.handle.net/10067/844510151162165141