Virtual lead user communities: drivers of value creation for service innovation

Publication

Title				Virtual lead user communities: drivers of value creation for service innovation

Author				Mahr, D. Lievens, A.

Language				English

Source (book)				Proceedings of the 14th International Product Development Conference, Murcia, Spain, June 13-15, 2010

Publication				Murcia : 2010

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Publication type				P3 Proceeding

Subject				Economics

Affiliation				Publications with a UAntwerp address

External links

Record

Identifier

Creation

28.10.2010

Last edited

07.10.2022

To cite this reference